Underwriting Our Station

The F.C.C. authorizes non-commercial stations to acknowledge gifts or grants from businesses who underwrite specific programs or portions of programming. Recognition of those gifts on the air is referred to as an underwriting message.

Who can Underwrite?

Businesses, Organizations or Churches who want to support the Catholic apostolate of Radio Cor Mariae by underwriting or sponsoring a portion of our programming can receive "on air" acknowledgment of their support through an underwriting announcement.

What can it include?

Name of the business
Address
Website
Email address
Phone number
Corporate slogan
Years in business
Generic list of products and/or services provided
The corporate philosophy of your business
Demonstrate your company's commitment to supporting the mission of Radio Cor Mariae

What can't it include?

A "call to action"
Any comparative, qualitative, or promotional statements about the sponsors products or services
Inducements to buy, sell or lease
Any pricing information
Religious or Political language

See this recent case where the FCC fined a Noncommercial Station - FCC Fines NCE Station for Enhanced Underwriting

What does it cost? (each spot is a 15 sec message)

Drive Time (Mon - Fri 6:00am - 9:00am; 4:00pm - 7:00pm ET)

Three spots each day, five days a week: $250/Month ($16.67/spot)
Two spots each day, five days a week: $180/Month ($18/spot)
One spot five days a week: $100/Month ($20/spot)
One spot three days a week: $70/Month ($23.33/spot)
One spot two days a week: $50/Month ($25/spot)

All other times

Three spots each day, five days a week: $200/Month ($13.33/spot)
Two spots each day, five days a week: $150/Month ($15/spot)
One spot five days a week: $85/Month ($17/spot)
One spot three days a week: $60/Month ($20/spot)
One spot two days a week: $50/Month ($25/spot)
One spot on Saturday or Sunday: $25/Month

Churches & Non-profits

One spot five days a week (M-F): $50/Month
One spot two days a week (Sat. & Sun.): $25/Month

Individual Underwriting Announcement (Minimum 10)

$5.00 per underwriting spot

Why Underwrite On Radio?

It reaches people in their home, vehicle and business.
It's mobile, reaching people just before they enter the store.
The production cost is low compared to television.
77% of all adults tune in to radio for more than three hours every day.*

Why Underwrite On Catholic Radio?

Christian radio listeners ascribe an incredible amount of loyalty to their station. 20.9% of Christian radio listeners listen exclusively to Christian radio.** For this reason they tend to support those merchants who support their station.
Christian radio is a message-oriented medium. In a day when radio stations are nothing more than background mediums, people tune to Christian radio for the message it conveys.